What Do Women Want from a Life Coach?

By Liza Vasquez ICF CMC

Certified Master Business and Life Coach

Ever since I began my Coaching career, I’ve never stopped working on myself. I do this so that I’m better able to guide the women who come to me and create truly meaningful experiences for them.

What I bring to the table is years of experience. This doesn’t mean I have all the answers, but it does mean that, through probing questions, I can help you discover your own solutions.

For too long we have silenced our own voices because it was what was expected of us. Parents, siblings, friends, boyfriends, girlfriends, teachers, etc, have all given us advice based on their own experiences and not on our needs or wants. While well-intentioned, this doesn’t create fertile ground to bare our souls or vent, just vent, for a moment. Because sometimes that’s all you really need.

I do not -- let me repeat that: I do NOT -- want to be your friend or your guru. A friend is NEVER objective even if they try or pretend to be. And a guru, well... Let me be frank, coaches who go around trying to be your “guru “ have no interest in guiding you down your own path. Their main interest is feeding their own ego. In order to help you figure out why you’re not where you want to be in your personal, professional or parental life I’m not going to ask you “why”. I’m going to ask you “how”. How did you get to this place? Then I’m going to ask you the mind-blowing question: what are you willing to do to get to where you want to be? Let the hard work begin!

As a Coach, I’ll never tell you what is “right” or “wrong”. I won’t tell you how to resolve your problems. I won’t judge you on your past decisions. You know what’s good for you and you know the difference between right and wrong. But there comes a time when a person can be so emotionally invested in a situation or problem that they become paralyzed with doubt or fear or both. What I am here to do is help you find your way through the maze your life may seem to have become. I’ll help you get there more effectively and more quickly than you would on your own or with a friend. Keep in mind that some problems are more challenging than others and will need more time to work through effectively.

My goal as a Coach is to get you where you need to be within 3 to 6 months. The longest I have worked with a client was one year and that was an exception to the rule. As your Coach, I am always your soft place to fall when that is what you need. I’m also firm when it comes to asking you to be accountable for the homework I assign. The “homework”, assigned every session, is always practical, and allows you to put into practice the tools learned during our sessions.

The women with whom I work come from all walks of life: doctors, lawyers, teachers, small business owners, CEOs of major corporations, students, single ladies, married ladies, mothers, and those happily without children. They all have some important things in common:

  1. They all bought into the myth of “multitasking”. One of the biggest disasters of the millennium for women.

  2. They all heard that “ladies you can have it all!” but no one told them how! Can it really be done or is this another myth?

  3. With all the noise, they’ve lost their voices.

  4. They feel overwhelmed and are looking for the “perfect” balance between career and family.

  5. They want to “reinvent” themselves but feel that reinvention is taboo.

  6. They want to reach their full potential. Or…

  7. They have arrived! Having accomplished a lot of what they wanted or thought they wanted, the burning question is “now what?”

The best Coaches in the world are making an impact on the lives of others one client at a time. They don’t fill enormous venues to preach their ‘gospel’ to the masses. They meet, whenever possible, one-on-one and in-person or, as is my case, via video conference.

Working with a Coach is not for the faint of heart! It requires courage. Most women stay where they are, meaning they stay in relationships, jobs, locations, and/or situations that are not fulfilling because they don’t have an objective sounding-board to turn to when they want to make a change. And then there’s “CHANGE!” That word brings most people to their knees. It’s daunting because for most of us it means “I need to get out of my comfort-zone”. A great Coach, like myself, will guide you through this scary terrain and help you get rid of that fear by helping you make just an adjustment, a modification, not a full “change”. Sometimes a tweak is all it takes.

For specific questions, please email me at:

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