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The Human Connection: The Key to Successful Marketing

The Human Connection The Key to Successful Marketing By Liza Vasquez CMC ICF and Jeffrey F. Silber CPA MBA CMC Certified Master Business and Life Coaches The Human Connection – Makes the Difference It is a simple fact of life that as human beings we always prefer to be with people whose company we enjoy – people we like being around.  This is obvious. After all, who would choose a friend that you don’t like?  On the other hand, In Downton Abbey, the popular English TV melodra

Fundamentals of Business Development

Fundamentals of Business Development A Quick Start Guide to Effective Rainmaking By Liza Vasquez CMC ICF and Jeffrey F. Silber CPA MBA CMC Certified Master Business and Life Coaches Some lawyers are like Mozart and the piano when it comes to obtaining new clients. That is, Mozart did not have to take lessons because he was a musical genius and it came to him naturally. Some lawyers are natural-born Mozart’s of client development and they don’t need lessons when it comes to

Are You Sabotaging Your Efforts to Obtain More Clients?

Are You Sabotaging Your Efforts to Obtain More Clients? By Liza Vasquez CMC ICF and Jeffrey F. Silber CPA MBA CMC Certified Master Business and Life Coaches When we begin coaching individual lawyers in the Art of Obtaining New and Better Clients, we always ask many pointed questions to assess the strength, effectiveness and the weaknesses of their current activities.  Of course, we begin by asking what they want to accomplish.  The answer is usually that they want to grow the

Part 2 – 10 More Excuses for Avoiding Your Individual Marketing (Selling)

Part 2 Ten More Excuses Frequently Given for Avoiding Your Individual Marketing (Selling) And How to Overcome Them By Liza Vasquez CMC ICF and Jeffrey F. Silber CPA MBA CMC Certified Master Business and Life Coaches This is the second of a three-part series of articles on the excuses that lawyers at every level, from interns to partners, frequently give themselves for not meeting their obligations to themselves and their law firm for not doing their individual marketing. It i

Part 3 – 10 More Excuses for Avoiding Your Individual Marketing (Selling)

Part 3 Ten More Excuses Frequently Given for Avoiding Your Individual Marketing (Selling) And How to Overcome Them This is the third part of a three-part series of articles on the excuses that lawyers at every level, from interns to partners, frequently give themselves for not meeting their obligations to themselves and their law firm for doing their individual marketing. It is this individual marketing that will lead to obtaining more clients. Here, we have complied the top

Part 1 – 10 Excuses for Avoiding Marketing (Selling) And How to Overcome Them

Part 1 Ten Excuses Frequently Given for Avoiding Your Individual Marketing (Selling) And How to Overcome Them This is the first of a three-part series on the excuses that lawyers at every level, from interns to partners, give themselves for not meeting their obligations to themselves and their law firm for not doing their individual marketing.  It is this individual marketing that will lead to obtaining more clients. Here, we have complied the top excuses we have heard over t

 

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